Kanye West has experienced a backlash from the public and many of his collaborators following a series of antisemitic comments. This led to Adidas, the company that was marketing West’s Yeezy shoes and fashion line, severing ties with him. Despite the termination of this partnership, Adidas CEO Bjørn Gulden had only positive remarks to make about West.
In an interview on Nicolai Tungen’s podcast, In Good Company, Gulden praised West’s creativity. “I think Kanye West is one of the most creative people in the world,” Gulden said. “And both in music and what I call street culture. So he’s extremely creative and has together with Adi created a Yeezy line that was very successful… I don’t think he meant what he said and I don’t think he’s a bad person, it just came across that way.”
While Gulden expressed regret over the end of the Yeezy collaboration, he also expressed gratitude for the partnership.
“That meant we lost that business,” Gulden said. “One of the most successful collabs in history — very sad. But again, when you work with third parties that can happen. It’s part of the game. That can happen with an athlete, that can happen with an entertainer. It’s part of the business.”
A clip from the interview can be seen above.