Taylor Swift, the pop sensation, and Travis Kelce, the Kansas City Chiefs tight end, might be in a relationship. However, what’s more interesting is Swift’s choice of footwear. According to Esquire, Swift attended the recent Chicago Bears vs Kansas City Chiefs game dressed in red and white from head to toe, including a pair of New Balance 550s White Team Red.
The 550 model is a popular silhouette from New Balance, reintroduced to the public through Aimé Leon Dore’s 2020 International Friendship Through Basketball collection. The sneaker, with its simple leather construction and minimalist design, was so well-received that Teddy Santis, ALD’s founder and creative director, was appointed as a creative director at New Balance.
Swift’s choice of footwear is not just a celebrity trend. It’s more profound than that. Swift’s every move is layered with meaning, which gives her actions a depth that many pop stars or cultural icons lack. Her choice to wear the White Team Red 550s, with its blend of white, red, and black trim (mirroring the Chiefs’ logo), was not just a show of support for Kelce’s team. It was also a way for her to represent her latest era as she prepares to release her much-anticipated album, 1989 Taylor’s Version.
Interestingly, the New Balance 550 was first released in 1989. Swift cleverly used her public appearance to subtly reference her upcoming project while fueling dating rumors. If you’re interested in buying a pair of New Balance 550s, they are still available on the New Balance webstore.