Sean ‘Diddy’ Combs, also known as Puffy, Puff Daddy, and P. Diddy, has made a significant business move influenced by his latest persona, Brother Love. As reported by Billboard, Diddy has returned the music publishing rights to several former artists of Bad Boy Records.

Confirmed recipients include Mase, Faith Evans, The LOX, 112, and the Estate of the Notorious B.I.G. Last week, rapper Cam’ron revealed that his friend and co-host Mase had regained his publishing rights from Diddy after years of struggle. This claim has now been officially confirmed by Billboard.

While the news was welcomed by the artists, online reactions were mixed. Some users pointed out that after 35 years, all rights legally revert back to artists and writers. Since Bad Boy is turning 30, some argued that Diddy’s move was more about timing than generosity.

Others applauded Diddy’s decision. One user tweeted, “WE NEVER THOUGHT THIS DAY WOULD COME! @Diddy, it took many years, but you finally did the right thing.” Another user called it a “very big deal,” while another expressed surprise and approval, stating that it was a significant step.

As Diddy prepares for the release of his upcoming album, “The Love Album,” his legacy label may also be entering a new era. “The Love Album: Off The Grid” is set to release on September 15 through Love Records and Motown.