Peso Pluma, the Mexican singer, had a significant presence at the 2023 MTV VMAs, held on September 12. Although he didn’t win any of the three categories he was nominated for – Best New Artist, Best Latin, and Song Of The Summer – he did perform during the event. However, the day was marred by a threat he received from a Mexican cartel prior to the show.
According to USA Today, a banner was displayed on a bridge in Tijuana on the day of the VMAs, threatening Peso Pluma, whose real name is Hassan Emilio Kabande Laija. The banner referred to his upcoming concert at Caliente Stadium in Tijuana on October 14 and included a warning (translated from Spanish) that read, “This goes to Peso Pluma, refrain from presenting yourself on October 14 because it will be your last show due to your disrespect and loose tongue, you show up and we are going to (break you).”
The Jalisco New Generation Cartel, which was identified by The Wall Street Journal in 2020 as “Mexico’s top security threat,” claimed responsibility for the banner. The cartel is led by Nemesio Oseguera Cervantes, who was named by Reuters in 2022 as “one of Mexico’s most wanted drug runners.”
Peso Pluma has not yet publicly responded to this threat. However, USA Today reports that several of his future concerts have been canceled. His next scheduled performance is on September 28 in Reno, Nevada.