SiR Celebrates A Special Woman In His New Song And Video, ‘Nothing Even Matters’

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Top HipHop Uproxx

Inglewood musician and singer SiR is preparing to release his highly anticipated third major label record, heavy. In advance of the album the singer has released the new track, “Nothing Even Matters,” an tribute to a woman who is special that has been in his life.

The track samples “Nothing Even Matters” by Lauryn Hill and D’Angelo and also interpolates “Mad Issues” by Angie Stone and Angie Stone, all while keeping the originality and freshness of the production.

“I can’t get enough / Hard to believe I even found your love / Diamond in the rough / Light up the dark like the fire I’m sparkin’ up / Baby, when we touch / Nothin’ even matters, no one loves me better / I want this forever,” the singer sings in the chorus of the song.

The video that goes with the song contains the same elements that were featured in legendary R&B music videos from the latter half of the 1990s and early 2000s. It includes extravagant choreography and dancing in warehouses that were empty and even performing in the desert.

SiR described his forthcoming album during an interview on Okayplayer.. He said that he chose an additional personal and intimate approach to songwriting this time with this album.

“I always come from a very transparent, vulnerable place,” he stated. “I certainly was trying to be as transparent as I could. It was a time when I wrote songs I had to write. It was my therapy nearly, as I was unable to find anything else to do. The only thing I could do was listen to music and my life at home.”

Take a look at the music video of “Nothing Even Matters” above.

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Uproxx SiR Celebrates A Special Woman In His New Song And Video, ‘Nothing Even Matters’ Top HipHop

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